Experienced writer and copy editor with specialties in retail, small business management, ecommerce, B2B, health and wellness.
The Guide to Account-Based Marketing for B2B Companies
Turning to a customer-first, account-focused strategy known as B2B account-based marketing (ABM) can help provide your audience with a consistent, relevant, and memorable experience. Here's how.
How to Optimize Your Retail Operations [2020 Guide]
Things are gradually starting to open back up after the global pandemic, and while the environment will still be quite challenging, now is the time for retailers — online and in brick-and-mortar — to make sure that they’re optimizing their operations to ensure maximum efficiency. From implementing a retail management system to omnichannel selling, here are five ways to get started.
Data-Driven Decision Making: How To Calculate Ecommerce Growth
As an ecommerce retailer, you know that there are no small decisions. You have to dig into the analytics and granular details that give you the information you need for data-driven decision making.
Which metric are most important for understanding your growth – and how do you calculate them? Read on to find out.
5 IoT Trends Retailers are Capitalizing On
It’s estimated that by this year alone, there will be over 30 billion IoT devices, and the Internet of Things-enabled retail market could be worth $94 billion by 2025 as more retailers start to implement this technology — from smart shelves and beacons to supply chain management — with the goal to improve the customer’s shopping experience.
The Retail Apocalypse that Wasn’t: Brick-and-Mortar is Thriving
Retail is a game of numbers, and the numbers are telling us that brick-and-mortar retail is anything but going extinct. So while the constant media references to a “retail apocalypse” may make the headlines and get people to click, the reality is physical retailers are doing just fine.
Why You Should Train Your Retail Employees On Technology — and How to Do It Right
Technology is at the forefront of everything people do today. From how we communicate with each other to ordering products online, it’s an inescapable part of society — especially in retail.
And that’s exactly what we’ll discuss in this post. You will learn why you should prioritize technology training in retail and you’ll discover some tips on how you to do it right.
Security is Not Privacy: Ways to Keep Personal Data Secure
Do you know how your data is being handled or what the potential cost of a data breach could be for your company? This post explores the difference between security and privacy and what you can do to keep your data safe.
Achieving a Better ROI on Your Social Advertising in 2019
For eSellers, social media advertising should be an essential part of your marketing strategy. Online stores with a social media presence have, on average, 32% higher sales than those without, making paid social advertising one of the best ways to reach new customers and expand your business. But it’s not enough to throw out the occasional tweet or an Instagram story. You need an ad plan focusing on a specific target audience, as well as a way to track your progress.
What is the Future of Point of Sale Technologies in Retail?
According to a recent point of sale industry report, the POS terminals market value is expected to reach $98.27 billion by 2022— that’s a compound annual growth rate (CAGR) of 13.5 percent. As a merchant, it’s essential to stay on top of the latest trends in POS technology so you can stay steps ahead of your competition. Here are five point of sale trends to watch for in the near future.
How to Become a District Manager — and What You Need to Succeed in the Role
But what exactly does a district manager do? And, more importantly, how can you become one? This post will shed light on the ins and outs of becoming a district manager.
Chargebacks: What Are They and What Retailers Need to Know
Every retailer can tell you that dealing with customer disputes is no fun, but it’s especially frustrating when you’re forced to deal with chargebacks. What was originally designed as a way to protect consumers has become a double-edged sword, and can even cost your business valuable time and money.
Everything You Need to Know About Purchase Orders: How to Create and Use Them in Your Biz
When you first start out as a retailer, verbal agreements and emails with your suppliers regarding inventory purchasing might get the job done for small orders. However, as your business grows, those methods of doing business require something that makes things easier — and protect you and your assets — and that would be purchase orders.
Here's everything you need to know to make the best use of them in your store.
An Omnichannel Approach to Launching Your E-Commerce Store
In 2020, physically going into a store is no longer your only option — and when unexpected events like pandemics hit, it might not even be an option at all. And, as many retailers have learned this year, if you’re not yet available online at all, now is the time to make the leap to e-commerce.
As you launch your e-commerce store, keep in mind these two words: omnichannel retail.
Text vs Email Marketing: Which is The Best Option?
When it comes to the showdown between text (SMS) marketing and email marketing, there are a lot of things to consider. Both have their benefits and a place in a marketing plan. But which is the best option? Read on to find out.
7 Hot Summer Ideas to Increase Sales in Your Retail Store
The summer season is in full swing. And while tourist and hospitality industries generally see a boon in sales, traditional retail often sees sales cool as the temperatures heat up. Check out these summer marketing ideas and see if you can use them in your retail store.