Abby Heugel

As an ecommerce retailer, you know that there are no small decisions. You have to dig into the analytics and granular details that give you the information you need for data-driven decision making.

Which metric are most important for understanding your growth – and how do you calculate them? Read on to find out.

It’s estimated that by this year alone, there will be over 30 billion IoT devices, and the Internet of Things-enabled retail market could be worth $94 billion by 2025 as more retailers start to implement this technology — from smart shelves and beacons to supply chain management — with the goal to improve the customer’s shopping experience.

Retail is a game of numbers, and the numbers are telling us that brick-and-mortar retail is anything but going extinct. So while the constant media references to a “retail apocalypse” may make the headlines and get people to click, the reality is physical retailers are doing just fine.

Here's proof.

Technology is at the forefront of everything people do today. From how we communicate with each other to ordering products online, it’s an inescapable part of society — especially in retail.

And that’s exactly what we’ll discuss in this post. You will learn why you should prioritize technology training in retail and you’ll discover some tips on how you to do it right.

For eSellers, social media advertising should be an essential part of your marketing strategy. Online stores with a social media presence have, on average, 32% higher sales than those without, making paid social advertising one of the best ways to reach new customers and expand your business. But it’s not enough to throw out the occasional tweet or an Instagram story. You need an ad plan focusing on a specific target audience, as well as a way to track your progress.

According to a recent point of sale industry report, the POS terminals market value is expected to reach $98.27 billion by 2022— that’s a compound annual growth rate (CAGR) of 13.5 percent. As a merchant, it’s essential to stay on top of the latest trends in POS technology so you can stay steps ahead of your competition. Here are five point of sale trends to watch for in the near future.

But what exactly does a district manager do? And, more importantly, how can you become one? This post will shed light on the ins and outs of becoming a district manager.

Content marketing remains one of the most important tools in any digital marketer’s arsenal. According to HubSpot, 70 percent of marketers are actively investing in content marketing. And it pays off, with content marketing generating more than three times as many leads as outbound marketing at a 62-percent lower cost.

But like everything else, content marketing is constantly changing, and it’s up to companies to make sure they’re keeping up with those changes.

Every retailer can tell you that dealing with customer disputes is no fun, but it’s especially frustrating when you’re forced to deal with chargebacks. What was originally designed as a way to protect consumers has become a double-edged sword, and can even cost your business valuable time and money.

The summer season is in full swing. And while tourist and hospitality industries generally see a boon in sales, traditional retail often sees sales cool as the temperatures heat up. Check out these summer marketing ideas and see if you can use them in your retail store.

It used to be that a workplace consisted of offices, desks, and colleagues you saw face-to-face on a daily basis. Now, we’re in a technology-enabled era where the ping of a messaging app is the new company memo, videoconferencing is the new watercooler, and your closest colleague could be halfway around the world.

So what does that mean for actually getting things done? Read on to find out.

Due in large part to the coronavirus epidemic and many cities implementing shelter-in-place orders, telehealth and teletherapy services have seen a surge in use. But while these services are growing in popularity, many people are asking, What is teletherapy, and how does it work?

When running a small business, there are no small decisions. You have to dig into the retail details and analytics that deliver the data behind every transaction and interaction that happens in your store.

That’s where Key Performance Indicators (KPI) come in — numeric values that indicate whether your business is reaching its targets. Here are the most important metrics small business retailers should track.

Let’s just cut to the chase — if you’re a retailer, your goal is to get new customers and keep the customers you have coming back, all in the name of increased sales. Without sales, you don’t have a business.

Here are 10 ways to make sure you're getting the most out of your business and maximizing profits.

The average person with access to the Internet has about five social media accounts. While they’re only active on around three of them, it’s clear that social platforms are a place where business owners looking to hire new talent should be starting those conversations.

Most people aren’t expecting their dream job to show up while scrolling through Twitter, so it’s up to you to break through the Internet noise and engage those potential hires. By using the tips below, you will be well on your way.